September Is “Build a Better Estate Sale Business” Month at IESP

Estate sale operators do not need to be told to work harder. Most are already working long hours organizing, pricing, marketing, managing shoppers, conducting sale days, and handling everything that happens afterward. Building a better estate sale business is not simply about doing more. It is about developing better systems, using the technology and information now available to us, and making more strategic decisions about how we operate and market our sales.

That is why September is officially “Build a Better Estate Sale Business” Month at the Institute for Estate Sale Professionals. Throughout September, all IESP courses and certifications are 50% off. I am also introducing a new series of weekly live workshops where estate sale operators can explore timely industry topics in a less formal, more interactive atmosphere.

All IESP Courses Are 50% Off

Every IESP course and certification is 50% off through September 30.

Use coupon code SEPT50 at checkout.

This is an opportunity to strengthen a specific part of your business or explore a subject you have been putting off without making a large financial commitment.

Browse the courses: https://instituteforestatesaleprofessionals.org/courses

Weekly Live Workshops with Jenna

Each Monday evening, we will explore one topic that can help operators improve the way they organize, market, manage, and evaluate their sales.

These are not intended to feel like formal lectures. We will look at real examples, discuss what is currently happening in the estate sale industry, and leave room for questions and conversation.

Workshops will be held virtually from 6:00–8:00 PM Central Time. Each workshop is $20 and will be recorded for those who would like to purchase it afterward.

You do not need to be an IESP student to attend. These workshops are open to all estate sale operators.

September 7 — Introduction to Preoffers

What I’ve learned from using EstateSaleFinder.net’s new Preoffer System while running my actual estate sales—and why other operators should consider using it in their own businesses.

Traditional estate sales often require shoppers to stand in long lines before opening just for the chance to purchase a few highly sought-after items. The Preoffer Process gives shoppers another option while helping operators generate sales before opening day. In this interactive workshop, Jenna will explain how the system works, share what she learned from using it in actual estate sales, and discuss the benefits, challenges, and changes operators should consider before introducing preoffers into their own businesses.

You'll also hear from shoppers about why they love this new and innovative way to shop, including how they pickup their items on VIP Shopping Day.

Register for Introduction to Preoffers: https://instituteforestatesaleprofessionals.org/workshops/introduction-to-the-preoffer-estate-sale-system

September 14 — Estate Sale Technology

A closer look at tools available through EstateSaleFinder.net that can affect the way we organize, market, manage, and operate our sale days.

FINALLY technology is changing what is possible before, during, and after an estate sale. In this interactive workshop, Jenna will take a closer look at tools available through EstateSaleFinder.net and how they can support item cataloging, online offers, inventory control, shopper activity, and sale-day operations. Operators will explore how the right technology can reduce confusion, improve efficiency, and create a more organized experience for both teams and shoppers.

Register for Estate Sale Technology: https://instituteforestatesaleprofessionals.org/workshops/estate-sale-technology

September 21 — Understanding Estate Sale Analytics

How your numbers tell the story of a sale—and what views, offers, purchases, and shopper activity can teach you about your marketing and processes.

Until now, estate sale operators haven’t had much access to meaningful analytics about their sales. EstateSaleFinder.net’s new tagging system is changing that. In this workshop, we’ll explore all of the information we can now track throughout an estate sale, what those numbers can tell us, and the many ways this data can help us make better decisions about our marketing, processes, inventory, labor, and overall sale performance.

Register for Understanding Estate Sale Analytics: ttps://instituteforestatesaleprofessionals.org/workshops/understanding-estate-sale-analytics

September 28 — Estate Sale Marketing

Estate sale marketing should do more than announce the dates, address, and a general list of items to the same broad audience. In this interactive workshop, Jenna will explore how to identify the shoppers most likely to be interested in a particular sale and create marketing that speaks directly to them. Operators will learn how to use a sale’s inventory, shopper interests, marketing channels, and available analytics to attract the right buyers instead of relying on the broad marketing methods of the past.

Register for Estate Sale Marketing: https://instituteforestatesaleprofessionals.org/workshops/estate-sale-marketing

Let’s Build Better Businesses Together

The estate sale industry is changing. New technology, better data, and new ways of reaching shoppers are creating opportunities that did not exist for operators in the past.

September is a chance to explore those opportunities, ask questions, learn from real experiences, and begin making thoughtful improvements to your business.

I hope you will join me for “Build a Better Estate Sale Business” Month at IESP.