Estate Sale Marketing

Estate sale marketing should do more than announce the dates, address, and a general list of items to the same broad audience. In this interactive workshop, Jenna will explore how to identify the shoppers most likely to be interested in a particular sale and create marketing that speaks directly to them. Operators will learn how to use a sale’s inventory, shopper interests, marketing channels, and available analytics to attract the right buyers instead of relying on the broad marketing methods of the past. You do not need to be an IESP student to attend. This workshop is open to all estate sale operators.