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Why the Estate Sale Industry Needs Professional Standards
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Why the Estate Sale Industry Needs Professional Standards

Professional standards are vital for the estate sale industry, safeguarding clients through transparency, preempting harmful regulations, and establishing a baseline for ethical, responsible business practices.

Jenna PecorBy Jenna Pecor · July 20, 2026 · 1 min read

Key takeaways

  • Standards protect clients by offering a benchmark for professional conduct.
  • Voluntary standards can prevent the imposition of harmful external regulations.
  • Education and standards create a necessary barrier to entry in the industry.
  • They define ethical practice without mandating identical business models.

Professional standards are not the same as government regulations. Standards are expectations an industry voluntarily establishes for itself. They define what responsible, ethical, and professional conduct should look like while still allowing companies to operate under different business models.

So why does the estate sale industry need them?

1. Standards Help Educate and Protect Potential Clients

Most families have never hired an estate sale company before. They may not know how commissions, pricing, contracts, sale proceeds, or unsold items are typically handled.

Industry standards give potential clients something to measure companies against. When clients understand what professional practices should look like, they are better able to recognize questionable contracts, unethical conduct, and companies that should not be trusted with their property.

2. Voluntary Standards May Help Prevent Misguided Regulations

If we do not hold ourselves to reasonable standards voluntarily, eventually someone outside the industry may attempt to establish those standards for us through regulation.

Illinois’s recent legislative changes demonstrated the danger of lawmakers regulating an industry they may not fully understand. Having no shared standards creates problems—but being subjected to regulations that do not reflect how estate sales actually operate can create even greater ones.

We should be proactive in defining responsible practices before others define them for us.

3. Education Should Create a Barrier to Entry

Currently, almost anyone can call themselves an estate sale professional, regardless of their education, experience, or understanding of the responsibilities involved.

The barrier to entry does not necessarily need to be expensive licensing or burdensome government oversight. It can begin with meaningful education.

Estate sale operators should understand contracts, pricing, client funds, recordkeeping, conflicts of interest, property protection, and ethical decision-making before accepting responsibility for someone else’s home and belongings.

Professional standards will not make every company operate identically. They will establish a foundation for what clients and fellow professionals should reasonably expect from anyone representing the estate sale industry.

Frequently asked questions

Jenna Pecor
About the author
Jenna Pecor

I’m Jenna Pecor, founder of Jennarocity Estate Sales and the Institute for Estate Sale Professionals. I have worked in the estate sale industry since 2014 and am also a licensed Texas REALTOR® with a Project Management Certificate from Texas Tech University. My experience allows me to understand estate sales from multiple perspectives, including property transitions, client relationships, contracts, project planning, pricing, team management, and the responsibility of being entrusted with an entire household. I stay at the forefront of the industry by continually developing and testing better methods for estate sale operators to meet their clients’ changing needs. My teaching is grounded in real-world experience, not just theory. Through realistic scenarios, practical strategies, and lessons learned from operating my own company, I help students understand why professional standards matter, make better decisions, protect their clients, and build stronger estate sale businesses.

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