
Are You Protecting Your Principles—or Your Habits?
Discover the crucial difference between protecting your estate sale business's core principles and clinging to outdated habits. Learn how strategic adaptation can drive growth without compromising your values.
Key takeaways
- Differentiate business principles from ingrained habits.
- Evaluate change intentionally, don't resist or adopt blindly.
- Resistance to change has tangible costs for your business.
- Test new approaches before widespread implementation.
- Leaders must model adaptability and involve their teams.
Change can be uncomfortable, especially when you have built a successful estate sale business using processes that have worked for years. New technology, different sale formats, changing buyer behavior, and increased client expectations may challenge the way an owner has always operated. The first reaction may be to dismiss the change and defend the existing process. But business owners must ask themselves an important question:
Are you protecting an important business principle—or simply protecting a familiar habit?
Principles and Habits Are Not the Same
Principles are the values that guide your decisions. Integrity, transparency, responsible pricing, accurate accounting, and protecting client property are principles.
Habits are the methods you currently use to carry out those principles.
For example, maintaining accurate sales records is a principle. Writing every transaction by hand is a method. If new technology creates more accurate and accessible records, changing the method does not mean abandoning the principle. It may help you uphold it more effectively.
Adaptability Does Not Mean Following Every Trend
Being adaptable does not mean adopting every new platform, tool, or business idea. Not every change will improve your company. Some tools create unnecessary complications, and some trends will not fit your business model or the clients you serve. Adaptability means being willing to evaluate an idea before rejecting it. Instead of immediately saying, “That is not how we do things,” ask:
Does this solve a problem in our current process?
Could it improve the client or shopper experience?
Will it save time or reduce errors?
Can my employees use it consistently?
Does it support our professional responsibilities?
Is the potential benefit worth the cost?
An adaptable owner makes intentional decisions rather than automatically accepting or resisting change.
Resistance Has a Cost
Refusing to reconsider existing practices can eventually affect the entire business. Clients may expect clearer communication, digital contracts, electronic payments, better photographs, or more detailed reporting. Shoppers may expect access to sale information before arriving at the property. Employees may become frustrated by repetitive processes that could be simplified.
A company does not become outdated because it refuses to adopt one particular tool. It becomes outdated when its owner stops evaluating whether the company’s practices still meet the needs of the people it serves.
Test Change Before Expanding It
Change does not have to happen all at once. Owners can test a new system during one sale, use a new tool for a specific task, or allow a small group of employees to try a new process. The results can then be evaluated before the change is implemented across the entire company.
Testing allows an owner to identify problems, make adjustments, and determine whether the new approach produces a meaningful improvement.
Help Your Team Understand the Change
Employees are more likely to accept change when they understand why it is happening. Telling a team to use a new system without explaining its purpose can create frustration. Owners should explain the problem being addressed, provide appropriate training, and clearly define the new expectations. Adaptability is not only an individual skill. It must become part of the company’s culture.
The Owner Sets the Example
Employees will take their cues from the owner. If the owner treats every new idea as a threat, the team will learn to resist change. If the owner approaches change thoughtfully and with curiosity, employees are more likely to do the same. Adapting does not mean changing everything that made your company successful. It means being willing to improve the methods used to support those successes.
Protect your values. Protect your clients. Protect the quality of your work. But do not confuse protecting those principles with protecting the habit of doing something simply because it is the way it has always been done.
Frequently asked questions
I’m Jenna Pecor, founder of Jennarocity Estate Sales and the Institute for Estate Sale Professionals. I have worked in the estate sale industry since 2014 and am also a licensed Texas REALTOR® with a Project Management Certificate from Texas Tech University. My experience allows me to understand estate sales from multiple perspectives, including property transitions, client relationships, contracts, project planning, pricing, team management, and the responsibility of being entrusted with an entire household. I stay at the forefront of the industry by continually developing and testing better methods for estate sale operators to meet their clients’ changing needs. My teaching is grounded in real-world experience, not just theory. Through realistic scenarios, practical strategies, and lessons learned from operating my own company, I help students understand why professional standards matter, make better decisions, protect their clients, and build stronger estate sale businesses.
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